Snacks & Candy
Clif Builders Adds White Fudge OREO Protein Bar to C-Store Set
The new SKU leans on OREO's brand equity to compete in a crowded grab-and-go protein bar set.
Snacks & Candy 4 stories
Snacks & Candy
Mars Pushes SNICKERS Peanut Butter Into C-Store Candy Sets
Brand enlists comedian Eric André and real-life 'Reeses' to drive trial; pledge mechanic aims to convert competing bran…
Snacks & Candy
GoGo squeeZ Adds Protein Line, PB&J Bites to C-Store Snack Set
Launch follows last week's GoGo squeeZ SlymeZ debut and Bel US's acquisition of Brainiac brands — a busy fortnight for …
Snacks & Candy
TRUBAR Lands Orangetheory Deal, Eyes National Retail Expansion
The plant-based bar brand scores a co-branded SKU and title sponsorship of Orangetheory's June 1 Season of Strength cha…